The authentic flavor is a major reason why The Tasting Panel named High Noon the best tasting hard seltzer in 2019. High Noon is not made with artificial flavors or high-fructose corn syrup, so your lingering sip is more reminiscent of a freshly mixed cocktail. Some seltzers can leave you with an aspartame-like aftertaste which really can spoil your satisfaction. With High Noon, you get a truly untainted taste. Most hard seltzers are lighter libations, but brands differ in how they flavor their spiked sparkling drink. It was just a matter of time before there were many sparkling ready-to-drink brands out there.” “You can trace this trend back to the surge in sparkling water brands such as LaCroix, which then became a very popular mixer with vodka. “People not only are being more health conscious with their drink choices, but also are looking for very light, flavorful options they can drink a few without feeling weighed down,” said Dave Larue, VP of Sales & Merchandising at ABC Fine Wine & Spirits. With no added sugars and only 100 calories, your conscious won’t torment you when you crack a cold one open. Most seltzers are malt-based and a good portion are even gluten-free, but High Noon stands out in the crowd of cans because it is made with real vodka and real fruit juice (BTW, this is why it did not appear in our first article). Their dedicated fan base (lovingly referred to as “Stoolies”) are a loyal bunch, so it comes as no shock that High Noon’s sales significantly increased with the media partnership.Īnother factor that cannot be ignored is that consumers are increasingly aware of their health habits and want to opt for satisfying sips that won’t add too many pounds to their hips. What was the cause of High Noon nearly doubling the growth of the category itself? The peak in interest may have something, or probably a lot, to do with the “Portnoy Effect.” As EJ Gallo, supplier of High Noon, announced two new flavors, Peach and Lime, they simultaneously launched a marketing partnership with Barstool Sports, a sports media platform and brand with over 66 million monthly unique users, and its founder, Dave Portnoy. The Texas Bluebonnet Wine Trail wineries remind you to drink responsibly and designate a driver. Summer comes and everyone tends to drink a little lighter and find something cool and refreshing to ice down in their coolers but the seltzer category itself grew 34%. At first glance, it would be simple to write this off as a seasonal spike. We noticed the growth of High Noon surge 64% from April 2020 to May 2020. According to the Shanken News Daily, “Seltzers surged 235% to 76.4 million cases in the 30 weeks ending August 8 in Nielsen channels, with sales up 220% to $2.37 billion year-to-date.” There is no doubt that all the major brands are sharing a piece of that profit pie, but High Noon, in particular, seems to fly off of our shelves.
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